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Posted: Thu Feb 15, 2007 9:30 pm
This is for all of you sponsorship experts...
I have an opportunity to do a car showing at a charity event through a local buisiness that could be a potential sponsor. Although I've had sponsors in the past, they never insisted on the advertising aspect of the sponsorship. They just enjoyed the fun aspect of it. Because of that, I don't really have a sponsorship resume. Therefore, would you say that offering my services free for this one event would be a good step in the door for potentially closing a deal with this local merchant? This would show the potential client what my race team can do to help them without a major risk for the buisiness.
What do you think? Is it a step in the wrong direction or am I on the right track?
Posted: Thu Feb 15, 2007 9:54 pm
It for sure can not hurt.
The more exposure your car gets the more possibilities for exposure you will generate.
I would not put anyone's name on it without a contract though. Your contract can be anything that you and your potential sponsor agree on. At times it can be services, merchandice, or money from them to you.
I am just giving a few opinions. If I had been able to have gotten sponsors years ago, I would probably still be racing. I did have a good deal going but it was not on a contract and was stolen out from under me, by a so called friend who learned of it. He undercut me by doing it all for free just to get a big company;'s name on his cars.
Be careful who you share any potential sponsor info with until it is locked up under written contract.
Posted: Thu Feb 15, 2007 11:58 pm
Thanks for the response. It sounds like you've been there before. Am I understanding correctly that you advise against putting the prospects name on the car? My thoughts were that seeing their name might flatter them or at least get their minds working on how motorsports marketing could be advantageous to them. Then again I am asking for help so I should probably take advice
As far as I know there are no other teams in my area offering packages like mine, so that does work to my advantage.
Anyone else have any thoughts?
JUMP at the opportunity to show your race car....
Posted: Fri Feb 16, 2007 5:39 am
90 % of the times that I attend a show with one of my five race cars, I pick up SOMETHING in the way of "advertising".
Every year I have a small turnover of "advertisers" on my race cars and trailers. And it amazes me how I meet people. I could be at a car show or at a company event that I was invited to.
Make sure you have some type of hand out available so if someone does stop by you can give them your business car or your "HERO-card" of your race car(s) if you have one.
I am not trying to sell you a copy of the "SPONSORSHIP COACH" but EVERYTHING you need to know is in it.
This past year I knew I was losing two major sponsors and had no idea of how I was going to replace them, just by talking to people that have seen my cars at events that I have had my race cars at over the years, they knew how much exposure that I gave my "advertisers". It was an easy sell. One of my new "advertisers" likes to advertise on Television and my cars will be included. So all my other "advertisers" are really going to get a lot for their money in 2007.
One of my sayings is "Effort=Results" get off your butt and get your car to the show, take as many photos of it as you can and start building a resume of things you've done OUTSIDE of the race track.
Posted: Fri Feb 16, 2007 11:10 am
LFT wrote: ... Am I understanding correctly that you advise against putting the prospects name on the car? My thoughts were that seeing their name might flatter them or at least get their minds working on how motorsports marketing could be advantageous to them....
Anyone else have any thoughts?
Let me offer my brief opinion on that. If you do place the prospects name/brand/logo on the car, do not go beyond taking multiple professional pictures, and then remove the graphics. Then present this to them in a package as a concept along with all of the other ideas which would benefit them. This could be done with computer renderings also.
I think there's a lot of discussion here to be had regarding this, but for many many reasons I would discourage you.
Also, good info from Phil and Ed.